Group of young adults at a bar, some taking photos, having drinks, and socializing.

cocktailored x weard

Creative director: Off+brand
Print design: Off+brand
Pix by: Élena Agathangelou & Joakim Carlström
Video: Élena Agathangelou

crew

A promotional poster overlaying the photo of a woman in black lingerie, advertising wardrobe underwear with a tagline and decorative design elements.
A man drinking a glass of dark liquor, with a woman partially visible nearby, promoting a blend of smooth liquor and luxury clothing.
  • Black baseball cap with white embroidered text that reads "Smooth & Luxury" on the front, set against a plain beige background.
  • Black hoodie with white graphic print on the front, displaying stylized text and decorative designs.
  • Black hoodie with white text on the chest that reads "Cocktailared x WEARD" placed on a plain beige background.
  • Black T-shirt with white graphic text and designs on the back.
  • A black T-shirt laid flat on a beige background, with white text that reads 'COCKTAILERED X WEAR' on the chest area.
A black T-shirt hanging on a rack in front of a back bar display filled with bottles of alcohol, featuring a white graphic and text on the front.

I captured campaign imagery using flash, giving the visuals a bold and energetic feel that matched the vibe of the collaboration. I produced video content for the campaign release, bringing the story to life across platforms and reinforcing the aesthetic direction.

Flash photography & video production

A person is pouring whiskey from a bottle into a glass on a marble countertop. Nearby, there is a black cap and a black cloth with the text 'COCKTAILRED x WEARD'. In the background, there is a wooden grid-patterned surface and a metallic cup with utensils.
A black baseball cap with white embroidered text that says 'Smurf & Company' is being held by a person's hand over a brown leather tufted chair.
A black hoodie with white design text and graphics, draped over a red leather booth seat in a restaurant or cafe, with a table set with colorful plates and glasses nearby.
A leopard sculpture with an open mouth and visible white teeth, holding a black fabric with white text in its mouth, in front of mirrored walls reflecting the sculpture and surrounding area.
Clothing store display featuring a Dalmatian print dress or outfit and a black T-shirt with white graphic design lying on a bench near a mirror.

I led the visual development process, coordinating with the artist and providing continuous feedback to ensure the design aligned with our vision.

Creative direction and project management

Illustration of two bottles with an ejector, showing a cross-section and labels. The bottles are labeled 'Weird Underwear Cocktailored' with decorative elements and a black circle logo, with annotations pointing to different parts.
Black and white brochure for Weard Underwear, a cocktail-inspired clothing brand. Contains text about their fabric, design philosophy, and brand story, with illustrations of a glass of liquor with ice cubes.