cocktailored x weard

crew

Creative director: Off+brand
Print design: Off+brand
Pix by: Élena Agathangelou & Joakim Carlström
Video: Élena Agathangelou

A man drinking a glass of dark liquor, with a woman partially visible nearby, promoting a blend of smooth liquor and luxury clothing.
A promotional poster overlaying the photo of a woman in black lingerie, advertising wardrobe underwear with a tagline and decorative design elements.
  • Black baseball cap with white embroidered text that reads "Smooth & Luxury" on the front, set against a plain beige background.
  • Black hoodie with white graphic print on the front, displaying stylized text and decorative designs.
  • Black hoodie with white text on the chest that reads "Cocktailared x WEARD" placed on a plain beige background.
  • Black T-shirt with white graphic text and designs on the back.
  • A black T-shirt laid flat on a beige background, with white text that reads 'COCKTAILERED X WEAR' on the chest area.

Flash photography & video production

I captured campaign imagery using flash, giving the visuals a bold and energetic feel that matched the vibe of the collaboration. I produced video content for the campaign release, bringing the story to life across platforms and reinforcing the aesthetic direction.

A black baseball cap with white embroidered text that says 'Smurf & Company' is being held by a person's hand over a brown leather tufted chair.
A black T-shirt hanging on a rack in front of a back bar display filled with bottles of alcohol, featuring a white graphic and text on the front.
A person is pouring whiskey from a bottle into a glass on a marble countertop. Nearby, there is a black cap and a black cloth with the text 'COCKTAILRED x WEARD'. In the background, there is a wooden grid-patterned surface and a metallic cup with utensils.
A black hoodie with white design text and graphics, draped over a red leather booth seat in a restaurant or cafe, with a table set with colorful plates and glasses nearby.
A leopard sculpture with an open mouth and visible white teeth, holding a black fabric with white text in its mouth, in front of mirrored walls reflecting the sculpture and surrounding area.
Clothing store display featuring a Dalmatian print dress or outfit and a black T-shirt with white graphic design lying on a bench near a mirror.

Creative direction and project management

I led the visual development process, coordinating with the artist and providing continuous feedback to ensure the design aligned with our vision.

Illustration of two bottles with an ejector, showing a cross-section and labels. The bottles are labeled 'Weird Underwear Cocktailored' with decorative elements and a black circle logo, with annotations pointing to different parts.
Black and white brochure for Weard Underwear, a cocktail-inspired clothing brand. Contains text about their fabric, design philosophy, and brand story, with illustrations of a glass of liquor with ice cubes.