PINK MONTH
New Product & NEW package
A combination of Weards’ best-selling panties and tops were packaged and sold as a set, with 200 kr from each sale going directly to the Swedish Breast Cancer Association.
In total, the campaign raised over 50,000 kr for breast cancer awareness and support, an incredible outcome that showed how a brand can make an impact far beyond just products.
ads in motion
On Press: Packaging with Purpose
Behind the scenes at the print factory, where we brought our custom packaging to life for the Pink Month campaign. A thoughtful design that carry more than just products.
