Flash Sale

That Broke all Sales Records - Without a Single Ad

A three-hour campaign, built in three days, turned the slowest day of the year into a sales spike.

Turning the slowest day of the year into a record-breaker

The image shows a woman with short blonde hair and a cropped white sports bra and shorts, sitting on a curved sofa in a decorated interior. The setting includes chandeliers, ornate lamps, a small tree with a crown of green leaves, and other decorative elements. A large promotional overlay offers "up to 70% off" in white text.
A shirtless man wearing white shorts, a yellow beanie, glasses, and a scarf, standing on a large rock in an urban setting during daytime, with large white text saying 'UP TO 70% OFF' overlaying the image.
Blurred background of a person in a red hat and apron working at a market stall with various fruits and vegetables, with a large green leaf in the foreground. Overlaid text says, "Last year, you almost crashed the site. this year, we're going even BIGGER!".

    • Developed the full creative concept and campaign messaging

    • Directed and edited the campaign video, visuals, and GIFs

    • Designed graphics for Klaviyo email (including animation/GIFs)

    • Created content for Instagram stories

    • Launched a new Instagram Broadcast Channel to build direct momentum

    • Wrote all copy for emails, social posts, and landing content

    • Coordinated the campaign launch across team & channels

    • Klaviyo (email automation & segmentation to our mailing lists)

    • Instagram (organic): stories only

    • Instagram Broadcast Channel (newly launched for subscribers)

    • No paid ads

    • A huge sales uplift

    • 100% email & organic social

    • Cleared inventory

    • Best sales day of the year

    • Strong creative concept built on urgency

    • Timed perfectly to create FOMO and drive immediate action

    • Relied on direct communication with our most loyal followers - no ad spend needed

  • Content is king, but timing, simplicity, and knowing your audience is what turns campaigns into results.
    This case proved that even on the year’s slowest day, a sharp idea and focused execution can flip the narrative.

Me and my team was responsible for planning and executing a campaign that turned January 23 - the day before payday, statistically one of the worst sales days of the year - into our strongest sales day of the month.

We had no ad budget and no pre-launch hype. Instead, we relied entirely on content, timing, and loyal customers through owned channels.

“You don’t need a big budget to make big things happen.
You need bold content, a clear voice, and perfect timing.”

  • My Role : Content Producer @ Weard

  • Tools Used:  Premiere Pro, Photoshop, Klavyo, Instagram

  • Team: Internal marketing team

  • Timeline: 4 days from concept to launch

  • Budget : 0 SEK on ads