STRONGER

Charge Seamless Program Campaign

Content Production • Video Direction • Creative Strategy

In collaboration with Stronger, a global sportswear brand, we developed a visual campaign for the Charge Seamless Program, a collection built to empower movement with confidence.

I led the creative direction and production of social video content, focusing on dynamic motion, and a raw, urban aesthetic.

The material was adapted for both paid and organic campaigns, aligning with Stronger’s brand identity and performance goals, reaching over 1.5 million views on TikTok

    • Reached millions of views across Stronger’s global social channels

    • Strengthened the brand’s emotional storytelling through movement-driven content

    • Reinforced my passion for blending brand identity with real-life energy

    • The collaboration resulted in an ongoing partnership invitation for Stronger’s next premium launch, following the success of our Charge Seamless campaign

  • A woman in yellow matching activewear poses on a fire escape against a brick wall, looking to the side.
  • A woman in yellow workout clothes standing on a fire escape balcony attached to a brick building, with a window below and a glow of sunlight.
  • Woman in a neon yellow sports outfit sitting on outdoor stairs with a brick wall behind her.
  • Woman in neon yellow workout outfit sitting on outdoor metal stairs against a brick wall.
  • A woman standing on a metal balcony in front of a brick wall, wearing yellow leggings and a yellow top.
  • Woman in yellow athletic outfit descending metal staircase against brick wall.
  • A woman in a yellow athletic outfit and white boots walking down an outdoor metal staircase against a brick building.
  • A woman in yellow workout clothes smiling while leaning against a brick wall, seen from a low angle through metal stairs.

“Thank you for a good collaboration! I'm really grateful to you for the level of cooperation and effort that you put into this project. 

Would you be interested in working together again?”


- Anna-Klara, Stronger Team

Three women in yellow activewear on fire escape stairs and platform against a brick wall, promoting a seamless program campaign.
Black and white photo of a woman with long hair, dressed in athletic wear, sitting on an outdoor staircase, leaning against a brick wall.

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