STUDIO RÅFINT
Lounge Set Production Day
What started as a photo shoot for size diversity became a full-scale video content production, fueling Weard’s best-performing Lounge Set campaign.
Together with Off+Brand, we rented Studio Råfint to photograph Weard’s full apparel and underwear collection on models of all sizes, updating the brand’s size guide and e-commerce library.
While the main goal was still photography, I set up my own video station to capture motion content for our bestselling Lounge Set, creating ad-ready assets for the upcoming restock.
My Role - CONTENT PRODUCER
Directed and filmed behind-the-scenes and testimonial footage
Edited ad-ready videos in all formats for Meta
Developed ad concepts focused on softness, comfort, and authenticity
Delivered multiple high-performing Lounge Set ads
The Lounge Set ads quickly became some of our top performers, blending product storytelling with a genuine testimonial tone.
They were used across Meta and Organic, helping to drive awareness and conversions during the restock campaign.
ALL Projects
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stronger
Visuals for a global sport brand - seen by millions.
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![A decorative white leopard sculpture with black spots, positioned in front of a mirror with multiple reflections, holding a black fabric with white text. The scene appears indoors with a glass window in the background and the sculpture has its mouth open, displaying sharp teeth.]()
COCKTAILORED
creative direction, flash photography, and video production.
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![A pair of white swimming goggles and a snorkel tube with the brand name 'CHIMI' on it resting on a piece of cloth on rocky ground near water.]()
CHIMI
Visual storytelling & photography through the lens of Chimi.
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![A woman with sunglasses sitting against a vintage Volkswagen convertible car under a covered parking area during sunset.]()
OLD TIMER
Storytelling & visuals honoring vintage car culture.
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![Person with a black beanie and black clothing holding a pink flyer or sign, standing in front of a gray door with a red 'EXIT' sign. The photo has a pinkish-red light leak effect.]()
PINK MONTH
Photo, packaging & Ads for Breast Cancer Awareness.
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ART EXHIBITION
Event photography at art exhibition Fabriken.
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FLASH SALE
Built in 4 days. 0 ad budget and record-breaking sales.
